الوصف
'Finally - a student-centred textbook for public relations undergraduates! This book provides a lively and comprehensive discussion regarding fundamental concepts and specialist areas whilst applying an international perspective. Lecturers and students will find the learning features such as focused learning outcomes, activities and case studies particularly useful in examining public relations theory and practice.' Julia Jahansoozi, Principal Lecturer & Division Leader Course Leader: MSc International Applied Communication, Division of Applied Communication, Lancashire Business School Exploring Public Relations is the definitive academic text on public relations. Guiding you through the subject, it builds your knowledge and understanding with a practical, no-nonsense approach. This text provides students with a comprehensive understanding of the subject. 'The AUTHORs of this book are well-known and established teachers in the UK and their pedagogical expertise is apparent in this undergraduate text. Key theories are usefully summarised by a variety of educators and practitioners providing multiple perspectives. The book includes many features to aid learning such as definition boxes, minicases and think abouts.' Jacquie L'Etang, Director M.Sc. in Public Relations, University of Stirling In this book you will learn about: bull; bull;Public relations and its role with the organisation bull;The PR campaign management process bull;Specialist areas including management, financial PR, public affairs, crisis management, and more! Geared towards both undergraduate and postgraduate students studying public relations, corporate and applied communications, key features include: bull; bull;Think about boxes to encourage critical reflection bull;In-DEPTH international case studies to provide a global perspective bull;Cutting edge PR theory applied to build a framework bringing the subject to life 'Exploring Public Relations is an up-to-date and modern textbook combining cutting-edge theory and classic thinking that will challenge students, academics and practitioners alike. The AUTHORs are to be congratulated on the breadth and DEPTH of the perspectives provided encompassing both the public and private sectors.'Paul B. Horsle, Horsle Communications and ex. Assistant Director of Norwegian Central Information Service Dr Ralph Tench is the subject leader for public relations at Leeds Metropolitan University. A member of the CIPR, he has presented his research around the world and taught public relations at several European universities. Tench is widely published in books and academic journals ranging from management to education journals. Liz Yeomans is principal lecturer in public relations at Leeds Metropolitan University. Since joining the university Yeomans has helped establish a centre of excellence in public relations education and training. As well as contributing to the BA (Hons) Public Relations programme, Liz has developed and taugh