Managing the New Product Supply Chain (An Industrial Organization Perspective)

المؤلف
غير متاح
الناشر
Routledge
تاريخ النشر
20250523
ISBN
9780415147101
منطقة تسجيل ISBN
منطقة ناطقة بالإنجليزية (ISBN 978-0)

الوصف

This book considers such issues as vertical integration along the supply chain, co-operation between companies in R&D and effective strategies for introducing new products to the market.