The Dominant Influence of Marketing in the 21st Century : The Marketing Leviathan (The Marketing Leviathan)

Autor
Philip J Kitchen
Verlag
Palgrave Macmillan
Veröffentlicht
20130416
ISBN
9780230296831
ISBN-Registrierungsgebiet
Englischsprachiger Raum (ISBN 978-0)

Beschreibung

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century.