Sport, Culture And Advertising 양장본 Hardcover (Identities, Commodities And The Politics Of Representation)

Autor
Keine Angabe
Verlag
Routledge
Veröffentlicht
20210101
ISBN
9780415339919
ISBN-Registrierungsgebiet
Englischsprachiger Raum (ISBN 978-0)

Beschreibung

Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods.