Beschreibung
This reference offers coverage of the day-to-day legal issues faced by anyoneorking in the advertising field. Veteran intellectual property lawyer Leeilson seeks to make the law accessible for the lay reader, offering detailsn copyright considerations, trademarks, libel, privacy and publicity issues,dvertising on the Internet, guidelines for marketing to children and thelderly, and complying with FTC regulations. Also included are checklists toelp advertisers assess the legality of their designs, plus several formgreements.