Key Debates in the Translation of Advertising Material: Special Issue of the Translator (Volume 10/2, 2004) (Special Issue of "The Translator" #10)

Beschreibung

Explores various interdependent aspects of the interlingual and intercultural transfer of an advertising message. This title includes a critique of the Western-based approach to advertising in the context of the Far East. It also offers strategies for repackaging France as a tourist destination.