Description
A guide to managing successful, moneymaking Web- and print-design projects,nd a reference to business practices in today's burgeoning digitalarketplace. Covering planning, ownership, responsibilities, development,ommunications and efficient techniques for beating deadlines, the bookeveals what it takes to succeed each step of the way in running a designusiness and managing projects. Previously published as "Electronic Designnd Publishing", this third edition has been updated and expanded to includeive new chapters about Web strategy, planning, design and construction. Theractical advice is illustrated with examples of what works and what doesn'tork in managing budgets, handling copyrights, dealing with decision-makers,nd negotiating disputes.