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Ever wondered why some investors choose options over shares?Learn about the strategies, reasoning and benefits behind options trading and try it for yourself!Buying shares in a company has a certain appeal, but it has always been fickle. Companies fluctuate in public appeal, funding, cultural relevance and for a myriad of other precarious reasons - and with those fluctuations the value of your shares can look more like a rollercoaster than a walk in the park.