Deskripsi
What causes a brand to be reduced to the point of becoming generic? Are project charters being prepared for projects? Do you advertise, rely on word-of-mouth and referrals, or use your website and search engine optimization as your primary marketing tools? Does the measurement of brand equity include the possibility of brand extensions outside the brands original market? Is multichannel marketing a segmentation strategy or a customer satisfaction strategy? Defining, designing, creating, a