If You’re in a Dogfight, Become a Cat!: Strategies for Long-Term Growth (Strategies for Long-Term Growth)

저자
Leonard Sherman
출판사
Columbia University Press
출판일
20210101
ISBN
9780231174831
ISBN 등록 지역
영어권 (ISBN 978-0)

소개

Leonard Sherman draws on decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?