Marketing and Mobile Financial Services 양장본 Hardcover (A Global Perspective on Digital Banking Consumer Behaviour)

Name: Marketing and Mobile Financial Services 양장본 Hardcover (A Global Perspective on Digital Banking Consumer Behaviour)
Author: Shaikh, Aijaz A.^Karjaluoto, Heikki
ISBN: 9780815386940

Penulis: Shaikh, Aijaz A., Karjaluoto, Heikki
Penerbit: Routledge
Diterbitkan: 20190315
ISBN: 9780815386940
Kawasan pendaftaran ISBN: Kawasan berbahasa Inggeris (ISBN 978-0)

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Huraian

This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.