Wine Tourism Destination Management and Marketing: Theory and Cases (Theory and Cases #2)

Name: Wine Tourism Destination Management and Marketing: Theory and Cases (Theory and Cases #2)
Author: Sigala, Marianna^Robinson, Richard N. S.
ISBN: 9783030004361

Penulis: Sigala, Marianna, Robinson, Richard N. S.
Penerbit: Palgrave Macmillan
Diterbitkan: 20190806
ISBN: 9783030004361
Kawasan pendaftaran ISBN: Kawasan berbahasa Jerman (ISBN 978-3)

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The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g.