Research Methods and Data Analysis for Business Decisions (A Primer Using SPSS)

Penulis
Tiada maklumat
Penerbit
Springer Nature B.V.
Diterbitkan
20211105
ISBN
9783030844226
Kawasan pendaftaran ISBN
Kawasan berbahasa Jerman (ISBN 978-3)

Huraian

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software.