Huraian
This English version of SEOULMADE is for global readers interested in brands and business trends in Seoul. Seoul Business Agency SBA(Seoul Business Agency), the publisher of 《SEOUL MADE》 offers help for businesses that started in Seoul to promote their growth and development. And the help that SBA offers ranges from financial support, spaces for small and medium businesses need to stabilize, and referral to communities for strategic advice. Undeniably, behind the growth of countless number of brands that keep the city alive and dynamic by playing pivotal roles in the industry, there is SBA. SBA(Seoul Business Agency) has created a lifestyle platform, SEOUL MADE to offer a variety of new experience filled with unique sentiment of Seoul. While SBA backs the businesses, 《SEOUL MADE》 deftly presents their brilliant contents and ideas. In the fast-paced city, 《SEOUL MADE》 is ready to deliver warm messages and share touching stories. SEOUL MADE ENGLISH ISSUE NO.2 GATHER TO MAKE VALUES The magazine 《SEOUL MADE》 sheds light on the stories of people and the brands taking an everyday adventure to expand their brand capacity by doing their very best. The Millennials and Generation Z are leading various scenes of Seoul today and agreeably, perspectives and values of these younger-aged groups are different from those of older-generations. To be relevant to these younger generations, the industries has begun to seek diversification. Local brands with unique locality are cropping up, while new activities have been introduced in the face of the pandemic to make up one of the core pillars in the cultural scenes in Seoul. In parallel, curation service has been expanded to assist customers with finding tastes, while archiving methods and technology have evolved to restore legacy and values from the past and corporate culture is transforming to boost morale and offer motivation within the organizations. Here are the brands and brilliant talents with insights on disruptive transformation in the industries and unparalleled vision and goal.