คำอธิบาย
This concise and insightful book examines the way that American movies, music, and televisionas goods marketed and consumed around the worldare key elements of contemporary globalization. Lane Crothers offers a nuanced exploration of these influential cultural products and their contradictory impact in some cases promoting a desire for integration into the broader world community, in others generating disgust and outright rejection. Concluding with a projection of the future influence of American popular media, this book makes a powerful argument for its central role in shaping global politics and economic development.