The Entrepreneur’s Identity Standard: What entrepreneurs think about themselves and how it influences their entrepreneurial actions

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The Entrepreneur's Identity Standard provides a groundbreaking understanding of the entrepreneur's identity because it shows how tech founders make decisions based on how they see themselves.The book draws on pioneering research conducted by Dr Tatiana Kukova, the author, at Aston Business School in Birmingham, UK by interviewing digital technology entrepreneurs at one UK technology start-up incubator.