คำอธิบาย
Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique how to guide on creating a survey. Throughout its seven chapters, the text enables readers to build relevant, unbiased, and purposeful survey questions. The text highlights common mistakes in survey research (e.