Advertising: Concept and Copy (Concept and Copy)

Yazar
George Felton
Yayınevi
W. W. Norton & Company
Yayın tarihi
20130805
ISBN
9780393733860
ISBN kayıt bölgesi
İngilizce konuşulan bölge (ISBN 978-0)

Açıklama

The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.