Giới thiệu
Providing designers and clients with a synthesis of practical blueprint andheoretical field guide to managing design, this comprehensive reference isritten by a leading authority on design management. It shows how the variousisciplines of design - product, packaging, graphic and environmental -reate value and contribute to company performance. It also shows how toanage design within design firms and corporations.;Divided into threeections - the basics of design, design value, and design management - thisook illuminates how design and management have converged into one science,ow design contributes to brand value, corporate innovation and vision, andow to incorporate it successfully into the business process. In 11 chapters,he author offers a theoretical discussion of design in relation to history,conomic performance, management, marketing, innovation, and strategy,ollowed by a practical look at the design agency, operational and functionalesign management, and strategic design management.;Each chapter is bolsteredith case studies and leadership profiles from top international corporations