
In Good Company (Chinese edition) (Managing Intellectual Property Issues in Franchising)
At the core of franchising is the licensing of intellectual property rights (IPRs). This guide explains the importance of managing these IPRs throughout the franchising process through concrete exampl...
- Autor
- Keine Angabe
- Verlag
- World Intellectual Property Organization (WIPO)
- Veröffentlicht
- 20190701


































